SEO MIGRATION

SEO positioning covers a set of techniques that are applied on a web page, with the aim of improving its position and visibility in the search engines of the main browsers, such as Google.

At b2b.studio we are experts in SEO migration

The constant change within the cyberspace of the internet causes websites to be constantly modified. That is why companies must often face a web migration, that is, the update, displacement, or change of a website.

In b2b.studio we have a team of expert professionals in web migration who can help you carry out this process in a safe, agile way and guaranteeing that you will not lose all the work previously done in terms of traffic and positioning.

Agencia posicionamiento SEO

It is called SEO migration to any update that involves modifying our results in organic searches and can mean a significant loss of traffic and positioning.

A migration of this type is one of the most complex SEO tasks that can be carried out, since, if not executed correctly, it would imply the loss of traffic, positioning and organic visibility and, by extension, a loss of sales through the online channel.

Within the SEO migrations are those of high impact for which a high degree of involvement is necessary to avoid the loss of traffic and organic positioning – and others of lower impact, in which there is practically no risk of them going wrong.

Within the SEO migrations are those of high impact for which a high degree of involvement is necessary to avoid the loss of traffic and organic positioning – and others of lower impact, in which there is practically no risk of them going wrong.

Domain change migration

Renaming the domain involves migrating from the old one to the new one. If done right, the positioning can remain virtually identical.

Migration by CMS or platform change

In these cases, there is no organic risk when executing the migration. However, the different CMS do not allow you to keep the links in a migration, so you must make a series of permanent redirects to establish the new website on another platform.

Migration due to change of architecture of the information or content of the site

A redesign of the web must know how to define the architecture of the information appropriately, without leaving anything by the wayside. Here, it’s important for search engines, like Google, to understand the change made.

Migration by switching from http protocol to https

This type of migration could be classified as one of the least impact and difficult. In this case, what should be done is a direct approach of redirects from the old structure in http to the new structure in https to avoid, in the medium to long term, that the http structure continues to receive sessions and, therefore, visibility.

Know the previous situation

This analysis allows establishing an action plan that guarantees a successful migration. Here, it is essential to know the SEO metrics of the project prior to migration, as well as dissect the competition to know what expectations and opportunities will exist after the change.

Optimization of the new portal

  • Review of new information architecture or web map: the new structure proposed must maintain or improve the current organic positioning. This point should be reviewed in conjunction with the Usability and Design team.
  • Technical SEO analysis: it is about making sure that what is raised at a technical level does not hinder an optimal positioning.
  • Indexability analysis – SEO On Page: at this point, it is necessary to ensure that the new platform is optimized for search engines and that the right keywords have been chosen for each section.
  • Approach to redirects: here you must relate the old URL structure with the new one through a series of permanent redirects. This allows us to transfer the strength previously achieved, so that search engines understand the change and that users do not access pages that may cause a negative experience.

Putting into production

After executing the migration on a technical level, the SEO team must be aware that everything has been carried out correctly, as well as make sure that Google understands the change and that there are no problems. Only in this way, by following these three complex steps, can it be guaranteed that an SEO migration has been carried out correctly.

Trust the SEO migration of your website in professional and expert hands, to avoid future and uncomfortable surprises. Contact b2b.studio without obligation, and we will inform you of everything you need to know to make an SEO migration with guarantees.

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