First of all, the SEM agency must have in its group of excellent collaborators who have a great experience in this field. In b2b.studio we have some magnificent professionals dedicated to the realization of Google ADS and SEM campaigns for companies in the industrial and B2B sector.
Here are some tips that will surely help you in your choice:
Must be a specialized agency
Within online marketing, there are many people who call themselves professionals for the simple fact of doing many searches on Google and having come to touch some Adwords campaign. This is why you must make sure that the SEM agency you choose, is formed by true professionals, who are specialized in SEM and trained in online marketing.
Must handle most search engines
We know that Google is the most used search engine. However, there are also others and as long as there are people who look at them, they will continue to be tools where you must be present.
Must provide advice from the beginning
For a strategy to have good results, it is necessary to carry out a personalized analysis of your company and your objectives. A good SEM agency must have the most suitable team of professionals, to offer the client the necessary advice on what would be the best solution for your case.
Must offer analysis of the results
One of the great advantages of online marketing, especially paid advertising, is that everything can be measured. For this reason, a good SEM agency must include in its services the periodic analysis of the Key Performance Indicators (KPIs) of your campaigns, to determine if the objectives pursued are met.