If what we are looking for is that your campaign is unique and remains in the minds of your users, we must not forget these premises.
Avoid mass mailings
We all like to feel special. Personalizing your emails is essential to create a real relationship with your leads and customers.
Writing creative issues
The first thing your users will see will be the subject of the emails, therefore, this will be like a small sample of your content. We need to make sure it’s short, direct, clear and to the point. If we do a good job we can trigger many clicks and increase the open rate.
Pay special attention to content
Currently the average attention span of a person is 8 seconds. Therefore, an effective campaign must be concise and objective. In addition, we must offer information according to the interest of your contacts. We will use an appropriate language and choose a tone of communication according to your brand.
We can add graphic content, but without abuse. We must make a correct balance between text and images. In addition, we must bear in mind that if the latter are very large, email managers can block them, especially on mobile devices.
Add your social media and a call to action (CTA)
By adding your social networks we enable your subscribers to share your content. In addition, we direct them to your networks and increase the number of followers of your company.
CTA, on the other hand, can direct traffic to your networks or to your page. Every mailing campaign must have a measurable, clear and specific CTA that is in line with the company’s objectives.
It has b2b.studio, the experience we accumulate in email marketing campaigns for companies guarantee our worth.