Below, we break down the various points that you can not ignore when designing link building strategies:
Diversity in domains
Google usually pays special attention to the variety of domains. This is why it is important that you make sure that your backlinks come from a variety of diverse domains and, if possible, that they are of good quality. It is better to have a link from different domains, than many from yourself.
This refers to the keyword through which you will link your site, being very important that it is related to the theme of your sector. In this case, it is best to carry out a keyword research, in order to know which are the anchor text that have more searches on Google.
Relationship of external – internal links
When linking your website through an external domain, it is very important that you have an adequate balance between external and internal links, to avoid suspicion of Google.
Importance of link building in Off-Site and On-Site
Link building strategies not only add value to a website for Off-Site positioning, but also provide benefits to On-Site SEO. Next, we will explain it to you.
When we talk about Off-Site SEO, we refer to everything that tends to surround your website in an external way. This is where link building from a link building strategy tends to play a very important role.
This is how building external links that tend to point to your site allows you to gain positions in the rankings. Moreover, it will be difficult for Google to determine the value of your site if there is no link pointing to it.
Link building strategies also play a very important role in On-Site SEO. Keep in mind that by linking multiple categories and pages on your site, you add value, allowing you to increase authority at the on-page level.
Of course, if what you want is for a page to grow and rise in its positions, it is essential that it has quality content and provides valuable information to the user. Otherwise, you may not achieve the results you expect, and you may also suffer a penalty from Google.