CORPORATE BLOG

A business blog is a great tool to position yourself in the industrial sector. It is a site with content on a specific topic, which is based on keywords and is updated frequently. It is a powerful branding tool, as it offers users a means to learn more about the company. In addition, they allow you to capture quality traffic and convert leads into customers.

Do you know how to create a blog for business following SEO guidelines?

When talking about digital marketing, the industrial sector is usually the great forgotten. In the current context, this is a real problem, since companies that do not have a digital presence are left behind. Hence, the importance of digital marketing, content optimization and the relevance of creating a blog for companies following SEO guidelines.

At b2b.studio we are experts in industrial marketing, and we can position your company or industry in digital environments. In this way, you will get more traffic and this inevitably converts into more conversions, more customers and more sales.

Frequently, companies in the industrial sector are niche. So, although the keywords associated with these companies have a low search volume, they are more productive to attract potential customers and build loyalty, since they are aimed at a specific group of people and have little competition. In addition, other less formal and longer keywords can be used to expand the audience a little to people with less knowledge in the sector.

As this is such an immature area in terms of digital marketing, competition is also reduced and positioning opportunities are greater. Being among the first to opt for SEO in this area guarantees good results with little effort.

A business blog is a great tool to position yourself in the industrial sector. It is a site with content on a specific topic, which is based on keywords and is updated frequently. It is a powerful branding tool, as it offers users a means to learn more about the company. In addition, they allow you to capture quality traffic and convert leads into customers.

When creating a blog for companies, it is important to generate a content strategy suitable for the target audience. Next, from b2b.studio we share some tips to create a quality blog for your business.

We chose a good name

In case you haven’t already, it’s good to think of a name that represents the services or products you offer. We use keywords, short and easy to remember names. Then, we acquire your domain, which can be global and generic (.com, .net, .org) or geolocated (.es for Spain, for example). The choice will depend on the objectives and the scope to which you aspire with your company.

Develop a design appropriate to your brand identity

The blog should have an attractive, but at the same time simple, interface. Its design must be responsive, since a large part of users access the Internet from mobile devices.

Plan your publications

Planning your posts involves crafting a content strategy, choosing the most relevant topics in your niche, and crafting a posting calendar. Also, remember that the blog seeks to establish a bond of trust with your users, so your content should not be used to sell or promote your products and services.

Don’t neglect social media

From social networks, we will share the contents of your blog to generate more traffic on the web. Likewise, we will use social media buttons within the blog, to get users to share the content on their networks, attracting more traffic and attention to your company.

Consider metrics

Before publishing, you have to take into account certain metrics, such as the number of views of each publication and the number of subscribers to your blog, among others. In this way, we can determine what content your followers like most and least when making decisions for future publications.

Trust your blog to b2b.studio

Running a blog requires a lot of time and effort, in addition to the relevant knowledge: keyword research, writing, editing, SEO, content marketing, etc. This is why it is advisable that you hire the service of professions such as b2b.studio. Only then will you increase the visibility of your blog on the Internet and gain conversions. Trust us, trust the expert hands of b2b.studio.

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