A digital marketing plan consists of a document, which reflects the objectives of your company in the field of internet, and the strategies defined to achieve them. It works as a roadmap that marks the direction in which all members of your company should go in pursuit of achieving the established goals.

Discover the keys to the success of a good industrial marketing plan

A digital marketing plan is essential to develop our business in the medium and long term. It is a guide that allows all members of the company to work in the same direction. Given its usefulness, from we want to explain everything you need to know about an industrial marketing plan.

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An industrial marketing plan  is a document that establishes the objectives of the company in the short, medium and long term and what are the strategies that we are going to use to achieve them, in the field of Internet.

This document should be prepared before starting a project or at the beginning of a project and, although it is a guide, it must be flexible enough to adapt it to market fluctuations, even those that we have not foreseen.

Some aspects that any digital marketing plan must specify are:

  • Reputation
  • Change of philosophy
  • Business expansion
  • Incorporation of new projects and/or clients
  • Launch of new products
  • Industry fluctuations
  • Innovations or renovations of the entity itself

Companies in the industrial sector must also have a digital marketing plan adapted to the characteristics of their sector, especially if they are B2B companies. Why? Because betting on industrial marketing is a very good way to establish communication guidelines whose results are seen in a short space of time.

Some of the most outstanding advantages of developing a good industrial marketing plan are the following:

  • They allow you to detect with relative ease the needs of your customers.
  • They optimize your investment in communication and in the multiple objectives you set.
  • They help you in your digital positioning, which defines you as an innovative company.
  • You will get more out of the digital world and its possibilities.
  • You will be able to correct some of the tasks that are running without the results we intended.
  • They give you more control over all your communication and marketing actions, because you will know how to define them clearly.

To develop a marketing plan in the industrial sector, from we go through each of these stages of work:

  • Market analysis.  We take into account the external and internal factors that affect the day to day of your company. We also perform a competitor analysis and a SWOT analysis.
  • We set goals that are logical, specific, achievable, measurable, and we specify the time in which you want to obtain them. Based on these objectives, concrete lines of work will be created.
  • We indicate how we are going to work to obtain the objectives we have previously set. In this part of the process, we anticipate that companies dedicated to the industrial sector are obtaining very good results with the application of Inbound Marketing or 360º strategy. It is a non-intrusive formula that is present in all phases of the brand awareness process, including the purchase action.
  • Tactics. It is time to define, in a concrete way, the marketing tools that we are going to use as a company so that a potential customer becomes an effective one during each of the phases that make up the purchase process.
  • Flexibility. You must bear in mind that all these strategies can be modified in changing situations: the release of a new product or any other moment in which you detect that the usual lines of work are not giving the result you expected.
  • Actions. In this phase, we have to detail all the resources, processes, and schedules of execution of the tasks that are part of our industrial marketing plan.
  • As always, we must measure the results of each action with quantifiable parameters.  In this phase we measure if our actions are bearing the fruits we wanted in the established time and correct the identified errors.

If you want to receive the best possible consultancy and advice, we recommend that you contact We are an industrial marketing agency specialized in the development of digital marketing plans for industrial companies. We can advise you without any commitment.

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