In b2b.studio we are experts in the creation of content optimized for search engines (SEO),
and that is why we want to share with you the 5 essential steps of the process that we follow when developing them.

SEO writing: the key to increasing traffic to your website with quality content

To increase your sales in the current context, it is 100% necessary that you have online visibility. First, you need to reach the user and then, you need to make them stay on your page. To achieve this, it is mandatory that you use writing techniques that allow you to position your website in search engines with SEO writing.

Agencia posicionamiento SEO

One of the fastest and most effective ways to increase web traffic that we use in b2b.studio is by writing unique, correctly structured content and also containers of the relevant keywords for each topic you address. This is called content SEO copywriting and can be exploited, for example, through articles, newsletters, and FAQs.


Blogs are a section of the web that combines text, images, and even videos. If they add value, they are one of the most powerful tools to approach the user through inbound marketing, since they not only generate traffic on the website, but also achieve the conversion and loyalty of your audience.

Newsletter or bulletins

A newsletter is an email that is distributed with certain periodicity. Generally, it is used to share an update of your company or the sector, an offer of a product or service, or any other interesting content that is not on your page or social networks. It is about adding value and not taking away users’ time.


The FAQ is a list of frequently asked questions with their respective answers on a particular topic. Having an FAQ section on your site will increase traffic, as many of the user searches are done in the form of questions they need to solve.

By keeping SEO optimization in mind, you’re writing exactly what users need and not what you think they need. At b2b.studio we are experts in SEO writing, and that’s why we want to share with you how we elaborate content of this type.

We write based on keywords

Keywords allow us to know what people are looking for and how to offer them valuable content. To know which ones offer greater success when positioning a website, we can analyse your competition.

However, if the competition is very large in your sector, we use more specific keywords linked to your field of expertise. During SEO writing, we must use them several times, strategically and without abusing them.

Finally, we must make sure that the different pages of your site do not compete for the same keywords, since we would be weakening the power of your pages in search engines.

We do not neglect the structure of your website

To improve your site’s SEO and user experience on your website, you need to organize content logically and effectively. To do so, you must take into account elements such as title and heading tags, meta descriptions, the position of keywords, etc. The design also has to be responsive, which means that it adapts to all types of devices.

We choose the topics to achieve a good internal link in SEO writing (H3) One way to give strength to the different pages that make up your website, is to link them strategically with others within your site. Before launching your website and / or its various pages, in b2b.studio we make an analysis of the structure that you are going to give it. We determine which are your main and secondary pages, and what are your most valuable content.

We promote content on social networks

Social networks are an opportunity to attract potential customers, create brand awareness and build loyalty. Therefore, do not hesitate to use them to share links to the new content of your website and increase its visibility.

In b2b.studio we are experts in SEO writing, and for this, we analyse your website and your competition. We carry out research of main and secondary keywords, and adapt all the contents of your website to those words. In addition, we create quality content with the appropriate length.

Our marketing company guarantees you to climb your position in search engines and multiply the traffic of your page. We have the necessary knowledge to boost your business.

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